Art Director / Senior Brand Designer with 15 years across editorial, lifestyle, and tech – building brand systems that scale, with AI-assisted workflows that compress timelines without losing craft.
CORE SKILLS
Visual Identity & Brand Systems, Art & Creative Direction,AI Workflows, Brand Governance, Design Systems, UX/UI Design,Typography & Layout, Digital Product Design, Campaign Design,Editorial, Visual Storytelling, Motion Content, Web Design,Cross-Functional Leadership, Adobe Creative Suite, Figma,Webflow, Print Production, Mentorship & Design critique
Freelance
2010-Present
Art Director & Senior Graphic Designer
Strategic creative partner managing complex design systems and brand stewardship for international clients. Delivers high-fidelity visual solutions and cross-functional leadership, overseeing multi-platform projects from initial concept through technical production.
RAIN AGENCY
2022-2023
Art Director & Senior Brand Designer
Led creative conceptualization and execution for high-impact campaigns across diverse sectors. Managed project life cycles for key clients including GWL Realty Advisors and Cybex, balancing strategic visual craft with rigorous timeline and budget management.
BALLENTINE
2019-2022
Art Director & Senior Brand Designer
Directed end-to-end creative strategy for premium global accounts, including Samsung Next and Kit & Ace. Established scalable design systems and agency creative standards while leading cross-functional teams to drive brand evolution.
lululemon
2018-2019
Art Director, Brand
Managed digital campaign production and established the visual strategy for the 'lululemon practice' launch. Directed global brand initiatives including International Day of Yoga and SeaWheeze, ensuring unified storytelling across 10+ international markets.
BRANDLESS™
2018
Art Director & Graphic Designer
Executed a systematic, minimalist design framework to support the rapid market entry of a D2C startup. Optimized production workflows for over 100 SKUs, ensuring rigorous brand consistency and visual clarity across all white-label packaging.
INVENTORY
2011-2016
Art Director & Graphic Designer
Visual lead for nine issues of Inventory magazine, overseeing comprehensive print production and design evolution. Executed high-profile brand collaborations with lululemon lab and WP Lavori in Corso, delivering bespoke editorial excellence.
TOOLBOX
2011
Junior Graphic Designer
Executed technical design and production for prominent regional accounts, including Suki’s Salon and Oakridge Mall. Developed foundational expertise in brand identity and creative workflow within a high-volume agency environment.
CONCRETE
2010
Junior Graphic Designer (Internship)
Contributed to design execution for global luxury and lifestyle brands at a premier award-winning agency. Refined typographic precision and conceptual development within a world-class creative team during a professional internship.
Work Experience
Education
Capilano University*
2011-2008
University of Calgary
2006-2002
IDEA: Illustration & Design, Elements & Applications
Advanced Diploma, with honours
*Formerly Capilano College
Haskayne School of Business, Marketing
Bachelor of Commerce (Partial)
Key Competencies
Typography-Driven Art Direction
Crafting refined visual experiences through disciplined typography, composition, hierarchy, and editorial design systems across digital and physical platforms.
Visual Systems & Brand Governance
Building scalable brand frameworks and design standards that ensure clarity, consistency, and cohesion across platforms and teams.
Digital Systems & Web Experiences
Designing scalable digital experiences and web systems with a strong focus on usability, visual consistency, and production-ready execution.
AI-Assisted Creative Workflows
Leveraging AI tools for concept development, visual exploration, scalable asset production, and systems-driven creative processes.
Creative Direction & Brand Stewardship
Defining and evolving cohesive brand experiences across campaigns, digital platforms, and multi-channel communications.
Design Critique & Mentorship
Elevating creative quality through thoughtful dialogue, collaborative critique, and hands-on guidance across teams.
Motion & Narrative Design
Creating cohesive visual narratives across digital, campaign, motion, and multi-platform brand experiences.
Cross-Functional Creative Leadership
Leading cross-functional teams to deliver cohesive, high-quality creative outcomes.
Industry Recognition
Applied Arts Magazine
2016 Design Awards
Complete Magazine Design — Inventory | Issue 13
Applied Arts Magazine
2013 Design Awards
Complete Magazine Design — Inventory | Issue 08
UNISOURCE UVU
2012 Design Awards
Best in Show — Inventory | Issue 06
Applied Arts Magazine
2015 Design Awards
Complete Magazine Design — Inventory | Issue 11
UNISOURCE UVU
2013 Design Awards
Judge's Choice — Inventory | Issue 08